Hi, there! I’m Becca.
TLDR: I spent years helping global brands successfully connect with their consumers in meaningful ways. Now I’m bringing that same energy and knowledge to UX design to create thoughtful, user-centered experiences that align business goals with what people actually need. I’m also an airport regular, overconfident DIY-er, “y’all” user, and Jeopardy! Champion wannabe.
After over a decade as a copywriter then associate creative director, I shifted into UX design to expand my problem solving utility belt. I’ve added tools like research, wireframing, and prototyping, but at my core, I’m still all about clear messaging, strong storytelling, and solving the right problems the right way. Design is just another form of language, after all.
I bring a solid UX foundation, a knack for content that guides and builds trust, and a strategic mindset that connects user needs to business goals. I thrive in fast-paced, collaborative environments and love when design and content work hand-in-hand to spark delight. Whether it’s a moment of microcopy or a full product experience, I aim to create work that’s both functional and emotionally resonant.